- Image via Wikipedia
Many businesses ask themselves the old question as to why some websites work and why some fail and it all comes down to finding the right tips and tricks to make a website work. Things such as speed, targeting your market, and focusing on your site are key elements that will determine the productivity and effectiveness of a site. Here are some tips to help you design a website.
- Build the site for speed. Most people today are in a hurry and the internet is great way a person can get things done fast. It seems that the faster technology advances, the greater the expectations are put on it. This means that an individual’s website design should be able to capture a person’s attention between 10-30 seconds. For business owners this is crucial because if customers cannot read material in that period of time, you have lost their interest. A great tip is to keep the graphics small in order to minimize your loading time. Graphics should be compressed when possible. Remember, limit the amount of flashy technology used and use it if it is necessary for your presentation.
- A business owner should know the needs of the individuals they are catering to. A site should reflect the prospective customer’s values. An owner has to determine if they will target people such as young adults, teenagers, or business professionals. Software can be geared towards the audience the owner is trying to capture.
- A website should encompass simple and intuitive navigation. Some business owners use digital media that may be artistic and utilize an index page that hides the links, but this doesn’t typically generate business. Another key element for success on a website is to design for indexing. About 85 percent of web users find what they are searching for in the top search engines.
